Search Results for 'Likability'

Likability published presentations and documents on DocSlides.

Celebrities in Advertising Looking for Congruence or Likability Nathalie Fleck University of CergyPontoise Michael Korchia BEM Bordeaux Management School Isabelle Le Roy CSA ABSTRACT The choice of a

Celebrities in Advertising Looking for Congruence or Likability Nathalie Fleck University of CergyPontoise Michael Korchia BEM Bordeaux Management School Isabelle Le Roy CSA ABSTRACT The choice of a

olivia-moreira
12 Slides

Celebrities used as endorsers in advertisements a...

“I think it is right”: Acceptability of an HIV self-tes

“I think it is right”: Acceptability of an HIV self-tes

ellena-manuel
14 Slides

Lucia . Knight. , . Jeanette . Lim, Roger Peck &a...

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