PDF-Celebrities in Advertising Looking for Congruence or Likability Nathalie Fleck University
Author : olivia-moreira | Published Date : 2014-11-21
Celebrities used as endorsers in advertisements are often very popular ones However from a cognitive point of view and a more academic one congruence between brand
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Celebrities in Advertising Looking for Congruence or Likability Nathalie Fleck University: Transcript
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