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Advertising Impact per GRPs Indexed to Total Adverti

Advertising Impact per GRPs Indexed to Total Adverti

  • danika-pritchard
  • 3 Slides

Indexed to 1996 60 40 100 80 2000 2001 1998 1999 ...

why? later in gory detail 

why? later in gory detail 

  • marina-yarberry
  • 9 Slides

now? brief explanation of logic of F-test.  .  ...

For use only with Duncan texts. © 2005 McGraw-Hill Compani

For use only with Duncan texts. © 2005 McGraw-Hill Compani

  • ellena-manuel
  • 36 Slides

Advertising and IMC Media Planning. What are the ...

Using MarketSim Agent-base

Using MarketSim Agent-base

  • giovanna-bartolotta
  • 45 Slides

Marketing Analytics. ABM Marketing Analytics. #....

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin

  • alexa-scheidler
  • 0 Slides

Advertising and IMC Media Planning. What are the ...

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