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PPT-For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin PowerPoint Presentation

Advertising and IMC Media Planning What are the steps in the media planning process What is the difference between reach and frequency How do you determine a media

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For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin: Transcript

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