Search Results for 'Endorsers'

Endorsers published presentations and documents on DocSlides.

Endorsers and Message Appeals in Advertising

Endorsers and Message Appeals in Advertising

pasty-toler
36 Slides

Chapter Objectives. After reading this chapter yo...

Celebrities in Advertising Looking for Congruence or Likability Nathalie Fleck University of CergyPontoise Michael Korchia BEM Bordeaux Management School Isabelle Le Roy CSA ABSTRACT The choice of a

Celebrities in Advertising Looking for Congruence or Likability Nathalie Fleck University of CergyPontoise Michael Korchia BEM Bordeaux Management School Isabelle Le Roy CSA ABSTRACT The choice of a

olivia-moreira
12 Slides

Celebrities used as endorsers in advertisements a...

Surprising results - why was peer endorsement a turn-off fo

Surprising results - why was peer endorsement a turn-off fo

luanne-stotts
16 Slides

Peter John. 1. Recruitment: leader endorsement. I...

If I can do to it so can you: How leader and personal endor

If I can do to it so can you: How leader and personal endor

karlyn-bohler
27 Slides

Peter John, Beth . Carley, Oliver James, . Alice ...

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