PDF-(BOOK)-Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire
Author : lilliagillmore | Published Date : 2022-06-28
In Japan its called the Ghosn Shock the stunning arrest of Carlos Ghosn the jetsetting CEO who saved Nissan and made it part of a global automotive empireEven more
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(BOOK)-Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire: Transcript
In Japan its called the Ghosn Shock the stunning arrest of Carlos Ghosn the jetsetting CEO who saved Nissan and made it part of a global automotive empireEven more shocking was his daring escape from Japan packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center subsisting on rice gruelThis is the saga of what led to the Ghosn Shock and what was left in its wake Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business but the alliances shiny image fronted an unsteady tense operation Culture clashes infighting among executives and engineers dueling corporate traditions and government maneuvering constantly threatened the ventureJournalists Hans Greimel and William Sposato have followed the story up close with access to key players including Ghosn himself Veteran Tokyobased reporters they have witnessed the end of Japans bubble economy and attempts at opening Japan Inc to the world Theyve seen the fraying of keiretsu Japans traditional skein of business relationships and covered numerous corporate scandals of which the Ghosn Shock and Ghosns subsequent escape stand above allExpertly reported COLLISION COURSE explores the complex suspicions around what and who was really responsible for Ghosns ouster and why one of the top executives in the world would risk everything to escape the country It explains how economics history national interests cultural politics and hubris collided crumpling the legacy of arguably the most important foreign businessman ever to set foot in JapanThis gripping unforgettable narrative full of fascinating characters serves as part cautionary tale part object lesson and part forewarning of the increasing complexity of doing global business in a nationalistic world. 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