PDF-[READ] - Managing Brand Equity

Author : Moyer | Published Date : 2021-09-16

In a fascinating and insightful examination of the phenomenon of brand equity Aaker provides a clear and welldefined structure of the relationship between a brand

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"[READ] - Managing Brand Equity"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.