PPT-EXPLORING THE INFLUENCE OF REGIONAL BRAND EQUITY IN AN EMER

Dr Bonnie Canziani UNC Greensboro AAWE PADOVA 2017 PURPOSE OF THE STUDY EXPLORE c onsumerperceived regional brand equity in the context of an emerging wine region

regional wine brand motives wine regional motives brand equity supported knowledge intentions product wineries experience winery state 000 buy

Presentation Embed Code

<iframe width="560" height="315" src="https://www.docslides.com/embed/623543" frameborder="0" allowfullscreen></iframe>

Download Presentation

Download Presentation The PPT/PDF document "EXPLORING THE INFLUENCE OF REGIONAL BRAN..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.