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PDF-MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub PDF document

com Most AB Test Results are Illusory Marketers have begun to question the value of AB testing asking Where is my 20 uplift Why doesnt it ever seem to appear in

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MOST WINNING AB TEST RESULTS ARE ILLUSORY Martin Goodson DPhil Research lead Qub: Transcript

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