Girlygifts.com.au Design Project

What is Girlygiftscomau As the domain name suggests the website will be focused on online retailing female specific gifts eg Perfume lingerie flowers etc As such the sites target market will be extremely varied from a 30 year old man ordering his first anniversary present to a 45 year old woman ordering a mothers day gift for her mum that lives on the other side of Australia to that same woman ordering a gift to congratulate her daughter who just announced her first pregnancy to a 25 year old woman just wanting to send a little something to let her best friend know she is thinking of her during a difficult time right through to a 38 year old woman who just wants to treat herself with something special So the design needs to have broad appeal to be acceptable to such a wide range of people Above all the design needs to therefore be professional and finished to inspire confidence in all these shoppers but most importantly it should be a reflection of the women for whom the products are being ordered and the way that the buyers may well view them

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