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PDF-Does Imitation Benefit the Imitated Brand?

PDF-Does Imitation Benefit the Imitated Brand?

Author : test | Published Date : 2015-08-11

1 The Effects of Target Ambiguity and Processing Mindset on Judgment KEITH WILCOX JULIANO LARAN SANKAR SEN 2 I t is generally assumed that when consumers process

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Does Imitation Benefit the Imitated Brand?: Transcript

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