PPT-Chapter 2: Sports & Entertainment Marketing-Connections

and Contrasts Learning Objectives Discuss the history of sports and entertainment Discuss the impact of sports and entertainment history on todays market Explain how sports and entertainment marketers use tools to sell their products. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Marketing?. 1.3 Entertainment Marketing. Riverton High School. Mrs. Morrey. Objective…. Define Entertainment. Describe the Evolution of Entertainment Marketing. Opening Act…. Television networks are very interested . Movie & Entertainment. This fund is for investors, it is a revolutionary new investment company & movie marketplace providing, accredited investors, family & hedge funds and high net worth individuals with the opportunity of investing in potentially highly profitable films and movie related lots. It also provides members of the public to get involved via crowd funding.. Lesson 4.2. Discover What People Want. TWO LESSON GOALS. Explain the importance of understanding buyer behavior when making marketing decisions.. List and describe means of collecting marketing information for use in decision making.. How do they make it? How much do they keep?. Written by: Memory Reed. Georgia CTAE Resource Network 2010. Funding & Revenue in Sports. Funding in sports depends on the level of sports. Local level. Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. SEM1 1.03. Professional Development. Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain . career opportunities . in sport/event marketing. Identify Types of Businesses that offer Careers in Sports/Event Marketing. CO-BRANDED POWER UP UNITS This is the January 2023 menu for Longhorn Icehouse, a sports bar in Dallas located at 1901 W Northwest Hwy, Dallas, TX 75220 (Phone: 972-707-0884). Longhorn has dozens of large screen TVs for watching sports, fight nights (UFC or boxing), is the official watch party venue for several teams with large fan bases, has pool tables and basketball hoop games and a wide range of beers and drinks available. Happy hour every day, late night kitchen open until midnight (convenient for those arriving late at DFW Airport or Love Field Airport), private room with overhead projector (seating up to 75 people), and a stage with large screen for live music or even awards presentations. Visit: https://www.longhornicehouse.com/dallas-sports-bar-dining/ What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing. . What is Marketing?. T. he . study of people and what they buy, how much they will pay, where they want to purchase a product, and how they are affected by promotional tactics and messages. .. The .