PDF-Shattering the myth of costless price changes

Author : tawny-fly | Published Date : 2017-03-29

026323733000 ShatteringtheMythofCostlessPriceChangesMARKBERGENUniversityofMinnesotaMARKRITSONLondonBusinessSchool Essentiallywelivewithamyththatpricesareeasyandcostlesstochange SHATTERINGTHEMYTHO

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