PPT-Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Chapter Seven Chapter Objectives Identify the steps in the target marketing process Understand the need for market segmentation and the approaches available to do it Explain how marketers evaluate segments and choose a targeting strategy. Module Five: Session One . M5S1. 1. . Overall Training objective:. To review the relationship between Financing Institutions and the road contractors. M5S1. 2. Training outcome. By the end of the session trainees should: . re-engagement. Strong . service. and delivery. Strong . program . and . process. Emerging . customer experience focus. Keep leveraging information in the context of their business . Superior . service. By: Tori, Sarah & Katie. Agenda. Brief explanation of the emergence of this theory. D. efinition . and content involving RMT. How RMT contributes to the practice and management of public relations. Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . Classifying Relationships with Customers. . Type of Relationship--Firm and Customer. Nature of . Service Delivery . . “Membership” No Formal Relationship. Continuous. How is the Information Analyzed???. Information is gathered in internal databases and through marketing intelligence.. Marketing research requires more analysis.. Managers need assistance to gain customer and market insights that will improve their marketing decisions.. environment . : . is the . actors and forces outside . marketing that . affect marketing . management’s ability . to build and maintain . successful relationships . with target . customers. . consist . What is this?. It makes the image look crisper and the edges in the image more distinct.. When do I do this?. Whenever you want to emphasize texture or draw the viewers focus.. How do I use this?. Most image sharpening software tools work by applying something called an “. CHAPTER OUTLINE. 11.1 Defining Customer Relationship Management. 11.2 Operational Customer Relationship Management Systems. 11.3 Analytical Customer Relationship Management Systems . 11.4 Other Types of Customer Relationship Management Systems. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Marketing Management Prof. B. N. F. Warnakulasooriya Dr .(Mrs.) Amila Jayarathne Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early . b. y: . Berk TUNCALI. A short video about CRM…... https://. www.youtube.com/watch?v=N35SicxQvsI. Customer relationship . management refers . to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customers. Unleash your marketing potential with Marketing Catalyst. We\'re your ultimate resource for cutting-edge digital strategies, expert insights, and actionable tips. Fuel your success story in the dynamic world of online marketing and join our community today. Visit: https://marketingcatalyst.net/