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PPT-Figure 4

PPT-Figure 4

Author : tatyana-admore | Published Date : 2016-06-28

RecencyFrequencyMonetary Value RFM Matrix Hi monetary value Hi frequency Hi recency Example 1 RFM Scoring scheme Buy interval frequency total buy lt1 month 5 gt40

months order frequency rfm order months rfm frequency monetary years points weights max recency purchases variables buy step multiple

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