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Introduction to Documentaries
by karlyn-bohler
Documentaries. t. ake us where we often do not, c...
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a] The message must be made clear.. B] The audien...
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Source: Nielsen Total Audience Report, Q1 ’17, P18 ; TV = Live TV DVR Time Shifted, reflects
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Day in Selected Activities. , Reflects P15 ; com...
PERSONA WORKBOOK Target Your Audience in a More Relevant, Personalized Way.
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Customer Persona:. A . fictional person, rooted in...
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AdjacencyCommercial that runs immediately before o...
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to communicate:. EMOTION. . The body always show...
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Good leads…. Pull your audience in right away. ...
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the . Right. Message, . at the . Right. Time, ....
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Setting. Each story will have a macro-setting, th...
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by karlyn-bohler
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