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The Worlds Most Valuable Cosmetics Brands The BrandFinance Cosmetics ank Rank Brand Domicile Brand Value US bn Brand Value US bn Brand Rating Brand Rating Olay US AA AA LOral France AAA AA

The Worlds Most Valuable Cosmetics Brands The BrandFinance Cosmetics ank Rank Brand Domicile Brand Value US bn Brand Value US bn Brand Rating Brand Rating Olay US AA AA LOral France AAA AA

  • jane-oiler
  • 1 Slides

AC US 1382 1258 AAA AA 25 30 K57577rastase France ...

Top Most Valuable Global Brands Top Most Valuable Global Brands Brand Category Brand value M Brand contribution Brand value change vs Rank change Cars Telecoms Global Banks Technol

Top Most Valuable Global Brands Top Most Valuable Global Brands Brand Category Brand value M Brand contribution Brand value change vs Rank change Cars Telecoms Global Banks Technol

  • myesha-ticknor
  • 2 Slides

Brand contribution measures the in64258uence of b...

Communication Strategy

Communication Strategy

  • giovanna-bartolotta
  • 64 Slides

Chapter Agenda . Steps in coming up with an effec...

Lecture 10 Integrated Marketing Communication: NNA

Lecture 10 Integrated Marketing Communication: NNA

  • debby-jeon
  • 0 Slides

Chapter 16, 17, 18 (. kotler. ). Chapter 11 (. Du...

Brand Adoption, Brand Naming, and Intellectual Property Iss

Brand Adoption, Brand Naming, and Intellectual Property Iss

  • jane-oiler
  • 27 Slides

3. Chapter Objectives. After reading this chapter...

CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY

CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY

  • briana-ranney
  • 46 Slides

Brand Elements: PREVIEW. Brand Elements. (a.k.a....

IDENTIFYING ROE. BRAND. A brand is more than a logo.

IDENTIFYING ROE. BRAND. A brand is more than a logo.

  • tatiana-dople
  • 0 Slides

. It. is . the perception . of an organizationā...

Analyzing the Impact of Sponsorship Signage on Brand Awareness and Brand Attitude:

Analyzing the Impact of Sponsorship Signage on Brand Awareness and Brand Attitude:

  • giovanna-bartolotta
  • 0 Slides

An Examination of Mere Exposure Effects in Colleg...

A New Brand You - Recognizing and Communicating Leadership Through Your Professional Brand Values

A New Brand You - Recognizing and Communicating Leadership Through Your Professional Brand Values

  • giovanna-bartolotta
  • 0 Slides

The National Conference of College Women Student ...

UBERPRENEURSHIP: TO BRAND OR NOT BRAND, THAT IS THE QUESTION

UBERPRENEURSHIP: TO BRAND OR NOT BRAND, THAT IS THE QUESTION

  • cason
  • 13 Slides

C Diniso & C Schachtebeck. Uber has enjoyed a ...

Bridging the Gap: Strategic Communication, IMC, and Crisis Communication in K-12 Schools

Bridging the Gap: Strategic Communication, IMC, and Crisis Communication in K-12 Schools

  • ellena-manuel
  • 0 Slides

International Crisis and Risk Communication Confe...

Advertising & Integrated Brand Promotion

Advertising & Integrated Brand Promotion

  • lindy-dunigan
  • 29 Slides

Dr. Close. 1. Objectives. To understand:. What Ad...

BRAND POSITIONING

BRAND POSITIONING

  • celsa-spraggs
  • 24 Slides

Prof. Chaitali Chandarana. MeANING. A brand can h...

Brand Health

Brand Health

  • motivatorprada
  • 21 Slides

Tracking Introduction to May 2012 Brand Health ...

Integrated Marketing Communications

Integrated Marketing Communications

  • karlyn-bohler
  • 0 Slides

Diyah. . Ayu. . Amalia. . Avina. . D_avina200...

Corporate Communication Chapter

Corporate Communication Chapter

  • karlyn-bohler
  • 0 Slides

2. Dr.Inas. . A.Hamid. Brand, Image. &. Repu...

Chapter 1 The World of Integrated Marketing Communication

Chapter 1 The World of Integrated Marketing Communication

  • giovanna-bartolotta
  • 0 Slides

1-1. Define promotion and integrated marketing co...

Challenges of Strategic Communication

Challenges of Strategic Communication

  • kamden870
  • 24 Slides

Treatment. Strategic communicators need to become ...

Coalition Communication Plans, Creative Partnerships & Sustainability of Effort

Coalition Communication Plans, Creative Partnerships & Sustainability of Effort

  • vihaan
  • 26 Slides

Joel Hoepfner, B.S., CPC . Building Systems of Pre...

4 BRAND FLINGS When great brand relationships are not made to last Claudio Alvarez and Susan Fournier Although Foumier (1998) identified ...

4 BRAND FLINGS When great brand relationships are not made to last Claudio Alvarez and Susan Fournier Although Foumier (1998) identified ...

  • tatyana-admore
  • 24 Slides

fifteen different types of consumer-brand relatio...

Personal Branding

Personal Branding

  • karlyn-bohler
  • 25 Slides

Cultivating Brand YOU!!. Georgia Holmes . Doran. ...

Brand Audit

Brand Audit

  • phoebe-click
  • 12 Slides

Heng. Tien. Table of Contents . Company . Locati...

WELCOMTO HE TOTTENHAM HOTSPUR BRAND IDENTITY AND STYLE GUIDESUPPORTERS

WELCOMTO HE TOTTENHAM HOTSPUR BRAND IDENTITY AND STYLE GUIDESUPPORTERS

  • calandra-battersby
  • 15 Slides

Brand Identity and Style GuideWelcome Brand Identi...

Re-Igniting Your Event's Brand

Re-Igniting Your Event's Brand

  • tatiana-dople
  • 13 Slides

What is a brand?. Whatā€™s . not. a brand?. What...

Brand action

Brand action

  • ellena-manuel
  • 2 Slides

previous. Latest. Category. company. product. Sha...

Website Guidelines, Brand and

Website Guidelines, Brand and

  • lindy-dunigan
  • 39 Slides

Publicising. your Society. Say hello to our logo...

Creating Your Personal Brand

Creating Your Personal Brand

  • test
  • 33 Slides

Marie Kulik, E2MA. What is . personal branding. ?...

Brand Protection Review

Brand Protection Review

  • tatiana-dople
  • 1 Slides

A . Brand Protection Review. . can enable you to...

Brand Promise

Brand Promise

  • giovanna-bartolotta
  • 29 Slides

Christine M. LaPaille. Vice President for Univers...

Brand-pursuing:

Brand-pursuing:

  • alida-meadow
  • 23 Slides

Needed or Wanted?. Betty . å³å·§ę„‰. Sunny. å¼µ...

BRAND DOSSIER

BRAND DOSSIER

  • debby-jeon
  • 25 Slides

ON . PEPSI. Aswath. . Mayooran. R. Namrata. . ...

NEUROMARKETING POTENTIAL FOR TOURIST DESTINATION BRAND POSI

NEUROMARKETING POTENTIAL FOR TOURIST DESTINATION BRAND POSI

  • myesha-ticknor
  • 24 Slides

NEVEN ŠERIĆ, . Ph.d. ., prof.dr.sc.. MARIJANA J...

The Power of a City Brand

The Power of a City Brand

  • alexa-scheidler
  • 18 Slides

Defining Your City in a Moment. Putting a Spin on...

Successful Brand Extension

Successful Brand Extension

  • lois-ondreau
  • 35 Slides

December 16, 2014. Brand Extendibility ā€˜Hall of...

2014 BRAND PRESENTATION

2014 BRAND PRESENTATION

  • natalia-silvester
  • 18 Slides

Pioneering brand in Awatere Valley. Sauvignon Bla...

How to Write an effective Brand Plan that everyone can foll

How to Write an effective Brand Plan that everyone can foll

  • briana-ranney
  • 45 Slides

If you have ever sat there at your computer scree...

Brand action

Brand action

  • karlyn-bohler
  • 11 Slides

previous. Latest. Category. company. product. Sha...

Building Strong Brand

Building Strong Brand

  • alida-meadow
  • 31 Slides

Dr. Ananda . Sabil. Hussein. Steps in . Strategi...

Brand Y

Brand Y

  • natalia-silvester
  • 5 Slides

injector analysis:. Analysis . of. . Competitors...

Private Brand Retail Promotions

Private Brand Retail Promotions

  • danika-pritchard
  • 11 Slides

Top Line Overview. October, 2011. Top Grocery Ret...

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