PPT-A D V E R T I S I N G Advertising is a message designed to promote a product / service

These messages are shown to the public via the media by means of newspapers magazines radio television billboards flyers etc Advertisements make use of emotive and persuasive means A successful advertisement will make use of one or more of the following techniques. 9. Strategy . Creativity . Execution. Strategic Creativity. What is creativity?. Creative concept:. A “big idea,” “the creative leap” . Twin masters: creativity and strategy. Leo Burnett’s Inherent Drama. Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. Media Literacy for . Millenials. W. hat is “media”?. The means of communication to reach or influence people: radio, television, newspapers, magazines, etc.. What is a “consumer”?. A person who uses goods or services.. Executional. Frameworks. Chapter 7. Chapter. Overview. Message strategies. Executional. frameworks. Spokespersons and endorsers. Principles of effective advertising. Conative. Affective. Cognitive. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Lesson 2 Business Ethics. Objectives. Identify and explain common ethical problems in advertising.. Identify and explain key ethical problems and principles of honest and ethical selling.. Key Terms. The linguistic message. Almost all images, in all contexts, are accompanied by some sort of linguistic message. . Roland Barthes introduced the concept of . anchorage. . . Linguistic elements can serve to 'anchor' (or constrain) the preferred readings of an image: 'to . Lecture Plan. Celebrities. Humor. Comparative Advertising. Advertising Regulation. Model of comparative advertising. ADVERTISING CONTENT. Celebrities. ~ 25% of ads have celebrities in them. The general belief among advertisers is that advertising messages delivered by celebrities:. STUDENTS LEARN ABOUT:. How do you know who to believe?. Promotional techniques eg direct marketing, limited offer memberships. Accuracy of information. Ethics of advertising. Students learn to:. Who is the advertisement targeting?. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ Self - Regulatory Program for Children’s Children’s Advertising Review Unit Administered by the Council of Better Business Bureaus Policies and Procedures set by the Advertising Self - Regulatory Learning. . Outcomes. Provide an introduction to advertising—its role, key components, and key players.. Define advertising’s role in marketing including key players and new developments. Explain.