PDF-1IntroductionWhenchoosingagoodorservice,someconsumersdonottakefullacco

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SeeCaplinandLeahy2003foradiscussionoftheeconomicsofsituationswhereconsumersarenotawareofsomefutureeventsHall2001conductsasurveyinwhichonly3ofprinterbuyersclaimthattheyknewtheinkpriceperpageatthe

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