PPT-Unit 1: Advertising methods in a cross-media campaign

LO How are media products advertised to audiences A reminder synergy when companies promote their product through other products which maximised and magnifies exposure to the product very similar to joint ventures but more linked to companies within the same companyconglomerate. 7. Objectives. Purpose/Methods of Ad Research. Secondary Data Sources (Yahoogle?!). Purpose/Methods of Copy Research. Key Definitions . Advertising & Promotion Research:. . Any research that helps in the development, execution or evaluation of advertising & promotion. . Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. MAGAZINE MEDIA OFFER A WELCOMING ENVIRONMENT IN AN AD BLOCKING ERA. The proliferation on channels equates to more opportunities for brands to reach consumers. However, consumers are becoming increasingly negative to commercial messages with the rise of . Due by 11:59pm 12/13/15. This course includes the development of an advertising campaign.. R. ead . the “my ad campaign” overview box on p. 6 in the book before getting started. . To paraphrase, . . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. industries. ADVERTISING MEDIA. Channels of communication:. Print Advertising/Publications. Broadcast Advertising. Direct-Mail Advertising. Online Advertising . (3.04). Out-of-Home Advertising. Specialty Advertising. facebook. advertising example. Why Social Media Marketing is Different. Traditional Approach. Controls content seen by audience. One-way communication. Domineering approach. Social Media Approach. Emphasizes audience contribution. video for Smartphone Mobile Display Banner a rectangular image which may be animated or static and is placed at the top or bottom of the page on a Smartphone device for advertising purposes Publi Leading TV Unit Manufacturer in Pune Innovative Designs, Superior Quality at Adeetya's Kitchen & Furniture https://adeetyas.com/tv-unit-manufacturers-in-pune.php