PDF-THE CHALLENGE OF FINANCIAL SERVICES BRANDING MAJORING ON CATEGORY OR BRAND VALUE

Author : mitsue-stanley | Published Date : 2014-10-08

It is argued that in the services sector the key to sustainable brand differentiation is a unique set of emotional values This paper examines the nature of financial

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THE CHALLENGE OF FINANCIAL SERVICES BRANDING MAJORING ON CATEGORY OR BRAND VALUE: Transcript

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"THE CHALLENGE OF FINANCIAL SERVICES BRANDING MAJORING ON CATEGORY OR BRAND VALUE"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.