PPT-Promotional Mix Sales Promotion:

Represents all marketing activities used to promote sales outside of personal selling advertising and PR Increase sales Acquire customers Create a positive business or corporate image Sales Promotions v Advertising. Our proven program will ensure that you becomes a successful promotional product distributor. Learn how to start a promotional products business today! At Distributors First International, we have a no-nonsense program to help you break into the highly insular promotional products business. Unlike industry business opportunities, franchises or dealer/rep systems, you never buy anything through us, pay us royalties, Materials & Mediums. Brochures. Fliers. Posters. Promotional campaign. Materials & Mediums. Televisions. Beauty Magazines. Social Networking. Google Adwords & Adsense. Promotional campaign. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. The Economics of Promotion. What is my Background. Education. Associated Arts Degree in Pre-Engineering. Bachelors Degree in Business & Applied Mathematics. Masters Degree in Business & Applied Statistics. Objectives. List (in order) the steps of developing a promotional mix. Explain why the promotional mix is circular. Determine why it is important for a product/service to be widely recognized. The Concept of Promotional Mix. Learning . O. bjective. T. o understand and apply methods of film promotion . Film Promotion . Promotion. : to publicise . a product so as to increase sales or public awareness. Distributors . spend a lot of money on promotion to persuade people to watch the film in the cinema. . The mixture of promotional techniques used by a business to promote its products.. When making these considerations and creating a promotional mix it is important that they are all consistent with the brand, the brand image and they portray the correct message. . How have you been persuaded to buy products?. or informed to buy new products?. Many promotions create customer excitement and/or increase sales!. Sales Promotions. Incentives that encourage customers to buy products or services. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Copyright . © . 2010 by Sports Career Consulting, LLC. Ticket Promotion & Sales. UNIT 9 OBJECTIVES. Understand the importance of ticket sales to the sports and entertainment industry . 2)Identify factors that influence a fan’s decision to purchase tickets . Have a screen printing idea for your team, school, or event? We'd be happy to help make your custom t shirt dreams a reality. : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies.