PPT-ADVERTISING UNIT The Art of Selling

16215 Marketing TP Understand how to aim a marketing campaign at a particular audience Bell work Write down as many features of an effective advert as you can think of 17215 Marketing TP Identify . Participants will organize and deliver a sales presentation or consultation for one or more productsservicescustomers The guidelines for each of the Professional Selling and Consulting Events have been consolidated to facilitate coordination of part 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. . and . the. . Challenger Sale. . A primer. Get a primer on insight selling and the characteristics of the challenger sale. Saves you at . least. 3 . days of hard work!. Executive summary. Customers don’t need you the way they used to.. Year 9 Commerce – Option 2. Students learn about:. The selling process. Factors which differentiate products. Service, convenience, value and social. Environmental. Product promotion strategies. Students learn to:. Step 6. Objectives. Explain the benefits of suggestion selling. List the rules for effective suggestion selling. Demonstrate appropriate specialized suggestion selling methods. Suggestion Selling. Maintaining and building a clientele is CRUCIAL for future sales. Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Prof Dr Deva Rangarajan. Reflection. What is sales force effectiveness?. 2. . |. $800 . bn. . vs. $200 . bn. 120 . vs. Greater than 500. 3. Objective. Identify some general trends in sales force management. Focusing on Building Relationships. 1. 6. th. Edition. David J. . Lill. and Jennifer K. . Lill. DM Bass Publications. A Career in Professional Selling. Learning Objectives. Appreciate . the role of selling in our economy. Learning Objectives. Understand the role of relationship selling in today’s market and how it differs from past stereotypes of selling.. Learn the steps in relationship selling and the purpose of each step.. Lesson 2 Business Ethics. Objectives. Identify and explain common ethical problems in advertising.. Identify and explain key ethical problems and principles of honest and ethical selling.. Key Terms. What is Art? What is 3-D Art? . What is Art?. While art has typical dictionary definitions, artists’ definitions of art change based. on their personal beliefs. What is your definition of art?. art. Advertising Unit: Breaking Down the Buzz Writing in the Media Spring 2015 – Ms. Daigle Advertising & Race How are these ads contributing to racial stereotypes? Advertising & Gender Ads often tell females how to be girls and males how to be boys… Selling Skills . Chapter 2. Dr. Senem SÖNMEZ SELÇUK. . A. . product that is well conceived and produced through the . Combination of the most modern technologies and the best of inputs . cannot sell itself.