PPT-Multiple Linear Regression

with Mediator Conceptual Model Satisfaction IV1 IV2 IV3 IV4 IV5 Purchase Intention Indirect Effect H 1 H 2 H 3 H 4 H 5 H 11 Conceptual Model direct and indirect

iv1 sat iv3 iv4 sat iv1 iv4 iv3 iv5 iv2 satisfaction effect mediator model regressing ivs effects loyalty test conceptual purchase intention

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