PDF-Consumers need for uniqueness shortform scale development and crosscultural validation Ayalla Ruvio Graduate School of Management University of Haifa Haifa Israel Aviv Shoham Graduate School of Manag
SO
liane-varnes
Published 2014-12-22 | 8124 Views
The length of the original scale 31 items might have hindered its diffusion in research when questionnaire length and respondent fatigue are major considerations
Download Presentation
Download Presentation The PPT/PDF document "Consumers need for uniqueness shortform ..." is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.