Video Images
Download Presentation

PDF-When Arousal Influences Ad Evaluation and Valence Does Not and Vice Versa GORN PHAM SIN PDF document

In the first study music was used to in duce a pleasant or unpleasant mood while controlling for arousal Participants were subsequently exposed to an ad that either

Presentation Embed Code

Download Presentation

Download Presentation The PPT/PDF document "When Arousal Influences Ad Evaluation an..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

When Arousal Influences Ad Evaluation and Valence Does Not and Vice Versa GORN PHAM SIN: Transcript

Show More