PPT-If Brands are human, then advertising is their personality

Advertising is a party crasher so why not be the life of the party If you are going to crash the party at least bring a bottle of wine More than 1 billion a year is spent on classroom supplies by teachers from their own modest salaries. disorders. Personality. Enduring . pattern of feeling thinking . and behavior . that make individual unique person. Elements of personality. Since early age. Consistent over time. Recognized by friends. Out of Home is a key medium for Drinks brands. Leading Drinks brands trust Out of Home. £11.7m. £8.7m. £5.5m. . £4.4m. £1.2m. £1.1m. £4.8m. People who see a lot of Out of Home are actively interested in drinks brands. By Professor Malcolm McDonald. LSBU . 14. th. February 2013. 1. The limited value of Profit and Loss Accounts and . Balance Sheets. “The information appearing in the majority of boardrooms remains predominantly financial in nature. Without (additional) information on value-creating activities management are typically flying blind – when financials tell them there is a problem management have already missed the optimal point for taking appropriate corrective action”.. APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. Uni. -dimensional or Multi-dimensional. Theoretical . or Psychometric (data reduction). Factor Analysis or Criterion Reference. Normal or Abnormal Traits. Group or Individual Administration. Oral or Written. Source: Nielsen . NPower. R&F Time Period Report, Live SD, Total Day. October 1-31, 2016. comScore . MediaMetrix. Key Measures (multiplatform), October 2016; Kids 6-12. “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Over $1.3 Billion On TV In 2017; A 98% Increase YOY. Source: VAB analysis of Nielsen Ad Intel data, calendar year 2015-2017. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects the . Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Refers to an individual’s . unique and relatively consistent pattern of thinking, feeling, and . behaving. Personality . theory: . Describes . and . explains . how people are similar, how they are different, and why every individual is . National Instituteof Mental HealthWhat are the signs and symptoms People with borderline personality disorder may experience mood swings and may display uncertainty about how they see themselves and t People with personality disorders have . formed peculiar and unpleasant personality patterns. . For example, some are very secretive, some very self-centered and selfish, some suspicious all the time. . %). In this section of the course, students explore major theories of how humans . develop enduring . patterns of behavior and personal characteristics that influence how . others relate . to them. The unit also addresses research methods used to assess personality.