PPT-Brand choice for personal consumption slightly outpaces on-premise preference

Author : giovanna-bartolotta | Published Date : 2018-03-08

Source HavasEvolve Spirits Study 2016 Brand Matters High level of brand p reference in spirits category OnPremise Brand Preference Brand Agnostic 72 70 72 64 72

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Brand choice for personal consumption slightly outpaces on-premise preference: Transcript

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