PPT-Uses and Gratifications Theory

http wwwyoutubecomwatchvBzZRr4KV59Iampfeaturerelated The theory holds that people actively seek out specific media and specific content to generate specific gratifications or results httpwwwyoutubecomwatchvnMeYdSYCC7A. He walked down the street and then he turned the corner 2 You can go shopping with me or you can go to a movie alone 2 SE A COMMA AFTER AN INTRODUCTORY CLAUSE OR PHRASE Rule se a comma after an introductory clause or phrase A comma tells readers th Uses and gratifications of mobile Internet among South African students W. Chigona, G. Kamkwenda and S. Manjoo Department of Information Systems University of Cape Town Rondebosch, South Africa wallac TABLE 24 DECREE PAGE AMOUNT AC/FT ANNUALLY USES PRIORITY DATE ITEM # 700 150 Road Construction, Dust Suppression, Stock, Domestic, Miscellaneous 3/1/1898 5 Wednesday, May 28, 2008 TABLE 24 Page 1 TABLE 25 DECREE PAGE ITEM # AMOUNT AC/FT ANNUALLY USES PRIORITY DATE 704 B 250 Road Construction, Dust Supression, Stock, Domestic, Miscellaneous 3/30/1891 Wednesday, June 04, 2008 TABLE 25 Page Add to glossary . Uses & Gratification Theory. : audiences use the media for their own pleasure and gratification. They choose media depending on their moods, needs and desires. They are active in determining the content of the media they choose to consume. The media has no power, and people shape the media via ratings and buying power; the media merely gives the public what they ask for.. The effect of the media. The ability of the media to have a direct influence on society is questionable. Persuading consumers to buy a particular brand of jeans or cornflakes works well for advertisers, but advertising which tries to alter more deep-rooted and complex forms of behaviour such as drug-taking or alcohol consumption has been found to have only a small impact.. Exam Focus. Exam Q.3 may ask you to discuss reception theories. . There are . three. main reception Theories. . The Hypodermic needle model. The Uses & Gratifications model. Reception Theory –Encoding/decoding model. Philosophy 224. Consequentialism: The Basics. Consequentialism. is the name given to a family of more specific normative ethical position all of which share the conviction that it is the consequences of actions which determine their moral worth.. Mark Williamson. m. ark.williamson@wofson.ox.ac.uk. 10.06.10. The Quantum . T. heory of Information and Computation. http://www.comlab.ox.ac.uk/activities/quantum/course/. Aims of lecture. Local hidden variable theories can be experimentally falsified.. knowledge of . audiences and their relationship with the media. Assessing Audiences. Name the 5 reasons listed in the Uses and Gratifications Theory for consuming media. Answers:. To . escape. from daily woes. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. 1940 Presidential Election. FDR . vs. Wendell . Wilkie. Lazarsfeld. , . Berelson. , . Gaudet. Erie County, Ohio. 3,000 interviewed/5 groups of 600. 1 randomly selected MAIN panel. Other were control panels. ENG6552: The Continuing Middle Ages. Thursday 5. th. March 2015 AS15. Structure. Historiography. The Medieval Robin Hood. Yeoman Hero. Robin Hood in the 16. th. Century. Gentrification?. Robin Hood in the Seventeenth Century. To be introduced to & apply the Uses & Gratifications Theory. Audience Pleasure & Motivation. What is the pleasure in . working out. ? What is the motivation?. What is the pleasure in . cooking.