PDF-JOURNAL OF PRODUCT&BRANDMANAGEMENT, VOL. 6 NO. 1, 1997 pp. 27-39

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Wendy Lomax Kathy Hammond Robert East and Revenue from a numberof sources 28JOURNAL OF PRODUCTBRANDMANAGEMENT VOL 6 NO 1 1997we would expect this to be higher for

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JOURNAL OF PRODUCT&BRANDMANAGEMENT, VOL. 6 NO. 1, 1997 pp. 27-39 : Transcript

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