PPT-I-branding in an emerging market: An exploratory study for e-commerce enterprises in China
Author : elijah775 | Published Date : 2024-11-22
Xinyi Wang François Colbert Carmelle and Rémi Marcoux Chair in Arts Management Department of Marketing HEC Montreal Montreal Canada 6 th International
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I-branding in an emerging market: An exploratory study for e-commerce enterprises in China: Transcript
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