PDF-Ambush Marketing

Author : debby-jeon | Published Date : 2016-05-09

107 Effective ambush marketing causes the consumer to mistakenly associate the ambusher withthe event Endnote 1Endnote 2 ful2821xch06qxd 42006 201 PM Page 107 Part

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"Ambush Marketing"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.