PPT-Lecture 4-5 Product Differentiation and Persuasive Advertising
Author : conchita-marotz | Published Date : 2018-11-06
Lecture Plan Superbowl Ads LI and Dorfman Steiner revisited Product differentiation and advertising Taxonomy of product attributes Search Experience Credence Taxonomy
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Lecture 4-5 Product Differentiation and Persuasive Advertising: Transcript
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