PDF-esistance to Persuasion: Minimizing Cognitive Effort by Implicit Forew

Author : celsa-spraggs | Published Date : 2016-12-19

606 R TE ND E D ABS T R ACT Almost constantly people try to convince others to change their behavior To reinforce their persuasive attempt senders often use heuristic

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esistance to Persuasion: Minimizing Cognitive Effort by Implicit Forew: Transcript


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