PDF-2005, American Marketing Associationournal of Marketing Researchol. XL
Author : celsa-spraggs | Published Date : 2015-10-15
Baba Shiv is Associate Professor of Marketing Graduate School ofBusiness Stanford University email shivbabagsbstanfordedu ZivCarmon is Associate Professor of Marketing
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2005, American Marketing Associationournal of Marketing Researchol. XL: Transcript
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