PDF-2005, American Marketing Associationournal of Marketing Researchol. XL

Author : celsa-spraggs | Published Date : 2015-10-15

Baba Shiv is Associate Professor of Marketing Graduate School ofBusiness Stanford University email shivbabagsbstanfordedu ZivCarmon is Associate Professor of Marketing

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PDF-2005, American Marketing Associationournal of Marketing Researchol. XL

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