PPT-Political Slogans and Logos

Slogan A short and striking or memorable phrase used in advertising Nike McDonalds Snickers Subway Presidential Slogans Zachary Taylor For President of the People Abraham Lincoln Vote Yourself a Farm. Argument by Logic. Logos- Gain the High Ground. Messages that appeal only to the speaker have a tendency to boomerang- You have to convince your audience that the choice you offer is the most “advantageous”– to the advantage of– the audience.. Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . ~~Morpheus . Rhetoric is the art of influence, friendship, and eloquence, of ready wit and irrefutable logic. And it harnesses the most powerful of social forces, argument. Whether you sense it not, argument surrounds you. It plays with your emotions, changes your attitude, talks you into a decision, and goads you to buy things. Argument lies behind political labeling, advertising, jargon, voices, gestures, and guilt trips; it forms a real-life Matrix, the supreme software that drives our social life. And rhetoric serves as argument’s decoder. . TIMELINE. 35,000 -15,000 BC. First use of symbols. Pictographs on walls and caves in France and Spain. . 4500 -3500 BC. First exact reproduction of images. Stamp seals, carved from metal or stones, and were used to impress ownership on clay.. Rhetorical Appeals: the three main avenues by which people are persuaded. Logos . Ethos. Pathos. Logos. Logos. : Strategy of reason, logic, or facts. Any type of argument which appeals to . someones. A Slogan should . . .. Consider your target market. Reflect how you want to be perceived. Usually. 3 – 5 words. Keep it Simple. Memorable. 50 Catchy Creative Slogans. http. ://www.tripwiremagazine.com/2011/01/50-examples-of-catchy-and-creative-slogans.html. Ethos, Kairos, Logos, & Pathos. What are the rhetorical appeals?. What are rhetorical appeals?. What is…. ethos?. kairos?. logos?. pathos?. quick write. Think of a time when you were trying to persuade your parents to let you do something new or risky—a request to which they were inclined to say ‘no’ initially. How did you go about persuading them to see things your way? You may describe your speech or write it out in dialogue form, but try to be convincing as possible. Consider carefully what sort of evidence works best with your parents. . Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Watermark: . (. also called logotype) is the name spelled out in unique typography or lettering. Amanda, Brendan, Hannah, Reid, Tori. What is Logos?. Logos is an appeal to logic, and is a way of persuading an audience by reason. . Historical Background . Growing up in both England and Ireland, Jonathan Swift was able to experience both the views of the English and the Irish, including their feelings toward each other.. H. ere . in . Calibri, Arial, or Helvetica. (adjust . font size as . needed). First Author. 1. , . Second Author. 2. , . Third Author. 3. , Fourth Author. 4. . 1. Institutional Affiliation for First Author; . What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, .  . Modern Rhetoric. Modern Rhetoric can best be defined by Kenneth Burke, who said “rhetoric is the ability to move bodies to action.”. Have you recently been in a friendly (or heated) debate with someone?. Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . for . “WAY SMART” . Middle School Students. By Chuck Bennett. There is one thing that . ALL of you. . will be wanting in the next few years.. Here’s a hint…. Here’s another hint…. Maybe you’ll be satisfied with your parents’ car..