PDF-(BOOS)-Persuasive Technology Using Computers to Change What We Think and Do (Interactive

Can computers change what you think and do Can they motivate you to stop smoking persuade you to buy insurance or convince you to join the Army quotYes they canquot says Dr BJ Fogg director of the Persuasive Technology Lab at Stanford University Fogg has coined the phrase quotCaptologyquotan acronym for computers as persuasive technologies to capture the domain of research design and applications of persuasive computers In this thoughtprovoking book based on nine years of research in captology Dr Fogg reveals how Web sites software applications and mobile devices can be used to change peoples attitudes and behavior Technology designers marketers researchers consumers8213anyone who wants to leverage or simply understand the persuasive power of interactive technology8213will appreciate the compelling insights and illuminating examples found inside Persuasive technology can be controversial8213and it should be Who will wield this power of digital influence And to what end Now is the time to survey the issues and explore the principles of persuasive technology and BJ Fogg has written this book to be your guide. ELA. Would this technique get your attention?. Read each sentence. . Would it get your attention? Would it make you think about it?. Rate it on a scale from 1-9 with 1 being most likely to get your attention and 9 being no, not likely to get your attention.. Devices: Looking at THREE of the devices that advertisers use to sell . their products.. Slogans. Facts/Statistics. 8 out of 10 owners said their cats preferred it…. 98% of people asked said they liked it… . Exam Outline . 3 hours . 40 Multiple Choice. Questions. Persuasive Writing Piece. Reading. Response Piece. Reading Time. . Study Notes. Deliver Persuasive Presentations that:. establish and develop a logical and controlled argument;. . include relevant evidence, differentiating between evidence and opinion to support a position and to address counter-arguments or listener bias;. Persuasive Communication is basically communication that is aimed at creating, reinforcing, or changing people’s beliefs or actions.. Persuasive communication benefits us in every part of our lives . Topic. any . issue that is debatable. Audience. y. our reader; the target of your communication. Purpose. to . persuade a . reader to adopt a certain point of view or to take a particular action. .. Define the following words. Generate connotations. Discuss which words have positive, neutral, or negative connotations.. Group, throng, mob. Insinuate, suggest, imply. Slow, challenged, retarded. Thin, skinny, scrawny. : . Why do we write persuasive . essays? . How difficult is it to . convince someone to act a certain way or do something? . . Are there specific techniques that are helpful in persuasion? . What is the difference between persuasion and argument?. Hardin Lucas. History of Computers in Sports. As early as the 1960’s computers were used for statistical analysis. Broadcasting expanded the use of computers in the 1990’s and early 2000’s. Use has only expanded and will continue to increase for the foreseeable future. EXAMPLES of Strategies. Persuasive Introductions. Taking a Stand. Scenarios & Anecdotes. Inquiry/Questioning. Preparatory Information/Overview. Ineffective. . Introductions. I hope you enjoy…. Persuasive Word Choice. Expert Testimony. . Expository vs. Persuasive Writing. Expository Writing. . Writing to Explain. Uses specific words and phrases that help the reader understand ideas.. Shows care about the topic with voice and language appropriate for the audience.. How to express an opinion, support it with evidence, and convey these thoughts using an intentional writing voice are skills urgently needed in writing instruction.” (. Caine. , 2008. ).  . What is Persuasive Writing?. Simple & Complex. Descriptive Text. A descriptive text is a text that wants you to . picture. . what they are describing:. A novel might want you to . imagine. the characters and see them in your mind.. This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology PERSUASIVE 2019 held in Limassol Cyprus in April 2019.The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections Terminologies and methodologies self-monitoring and reflection systems development process drones and automotives ethical and legal aspects special application domains motivation and goal setting personality age and gender social support user types and tailoring.