PPT-Your Story, Your Brand

Leeway Media for ILEANCC 2016 Stories Connect Story is your ultimate currency You are trading on your story This is why people buy your message or buy your product or even hire you to do a job. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br fifteen different types of consumer-brand relationships, disciplinary research has been limited to the exposition of but a few relationship forms. A strong bias toward relationships analogo Brand Identity and Style GuideWelcome Brand Identity and Style GuideCONTENTBRAELEMENTIn DetailOur NameBadge5-11Badge – ColoursBadge – Background ControlBadge – Clear SpaceBadge – S Marie Kulik, E2MA. What is . personal branding. ?. Do I need a logo. ? . Do I need a tagline? . PERSONAL BRANDING. 3. PERSONAL BRANDING. . Personal Branding is what people say about you when you are not in the room. NEVEN ŠERIĆ, . Ph.d. ., prof.dr.sc.. MARIJANA JURIŠIĆ, . M.sc. ., . doctoral. student. DUJE PETRIČEVIĆ, . M.sc. ., . doctoral. student. ToSEE. - Tourism in South East Europe . 3rd International Scientific Conference . December 16, 2014. Brand Extendibility ‘Hall of Shame’. Burger King Boxers. Harley Davidson . Perfume. Hooters Air. Dr. Pepper Marinade. Chicken Soup for Dog Lovers. Arizona Tea Nachos ‘n Cheese Dip. Andy Mackensen – Co-Founder & CMO, . SnackNation. My Goal for You…. Who is Andy Mackensen?. Combat-decorated U.S. Naval Officer. 2008: HUMAN (Helping Unite Mankind And Nutrition). 2013: Inc. Identity .  . Positioning.  BRAND ESSENCE . . Wheelen. , 2009:14. every . brand has an identity and that . every brand identity contains an essence. (DNA or kernel) that is the . very core . of the brand . Jocelyn DeMaio. Jocelyn.DeMaio@TheHartford.com. What is a Personal Brand? . Exercise – Identify . Y. our Strengths. Communicate . Y. our Brand. Exercise – Write Brand Statement. Tailor . Y. our Style. The National Conference of College Women Student Leaders, 2012. Copyright Gail Johnson, All Rights Reserved. AGENDA . Introduction. A New Brand You Overview. Understanding the Brands . Understanding Brand Usage. 1/20/16. Julie Cottineau. BrandTwist. AGENDA. What is a Brand Story?. Examples from other brand stories. KEY ELEMENTS. Integrate . the Brand . Idea and Pillars. Include . the mission or the . brand/its . 2015 CCPA. HELLO, My name is. Noki Seekao. Stepping up . & reaching back. Courtney Chung. Dope vector. on beat. Kryshana Ananthan. . Wit & Wonder. Our Goals. Identify governing values. Wiser Market offers proactive online brand protection services worldwide. Whether you wish to fight counterfeiting, protect your domain name, prevent trademark, copyright and brand infringements or combat gray market selling and knockoffs, Wiser Market is your partner in countering online threats and protecting your brand’s revenue, profitability, reputation, customer service and brand trust. We defend your brand so you can grow your business. Visit us at https://www.wisermarket.com/