PDF-Internet Advertising and the Generalized SecondPrice Auction Selling Billions of Dollars Worth of Keywords By ENJAMIN DELMAN M ICHAEL STROVSKY AND ICHAEL CHWARZ We investigate the generalized secondp
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alexa-scheidler
Published 2014-11-30 | 7234 Views
Although GSP looks similar to the VickreyClarkeGroves VCG mechanism its properties are very different Unlike the VCG mechanism GSP generally does not have an equilibrium
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