PDF-Internet Advertising and the Generalized SecondPrice Auction Selling Billions of Dollars

Author : alexa-scheidler | Published Date : 2014-11-30

Although GSP looks similar to the VickreyClarkeGroves VCG mechanism its properties are very different Unlike the VCG mechanism GSP generally does not have an equilibrium

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Internet Advertising and the Generalized SecondPrice Auction Selling Billions of Dollars: Transcript

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