PDF-[READ] - Why Johnny Can\'t Brand: Rediscovering the Lost Art of the Big Idea

Winner of the Best Marketing Books Award from Strategy Business Magazine There s a Big Idea waiting inside your brand that can make you 1 Find it and shape it yourself or competitors and customers will do it for you And we promise you won t like the taglineA few years back a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics Now Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea According to Bill Schley and Carl Nichols Jr modern branding is a daily choice between real musclebuilding ideas and an immense smorgasbord of emptycaloried junk The stakes are huge especially in a world with 155 kinds of shampoo So why do so many good companies choose wrong In fact why do most fail to differentiate at all handing what some call an unfair advantage to the few who do The surprising answers and the exclusive eightweek prescription to fix it are here in Why Johnny Can t Brand The secret is uncovering your Dominant Selling Idea DSI the one unifying idea at the center of every brand before you charge ahead with advertising or anything else The DSI is the thing you do that s superlative important believable memorable and tangible the difference that makes people want to buy you It puts you in a category of oneIn the often funny pageturning style of two awardwinning former Madison Avenue communicators Schley and Nichols explain 1Why real branding is the opposite of what you think 2 How positioning turns your brand asset from fool s gold to real gold 3 Why Harvard and Stanford MBAs are the last to get it but they can learn this too 4 How to find your Big Idea in about eight weeks then keep it and so much moreIn a world with 300 million messages whizzing by every second it gives us the ultimate advantage an inspiring powerpacked return to the secret of the idea centered brand. 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Dudley. Shana . Masih. Maybe Beau . The History of Country . Music. Daniel Dudley. Country music has been a core part of America’s culture for over One Hundred years. . It often describes the way ordinary Americans live their life. . Marcus J. Carey. Credibility. C.S. Lewis - Secular guys with Kingdom business // similar like HackFormers. Known in Security – but I came from nowhere. Marlin, TX - Burn oil lamps for light. Borrow water from the neighbors. Traditional. Johnny works with one hammer, one hammer, one hammer. Johnny works with one hammer, then he works with two.. Johnny works with two hammers, two hammers, two hammers. Johnny works with two hammers, then he works with three.. Naomi. Seeking & Finding God.  . A faithful community converts the faithless, supports the . weak, and produces the strong. . Is our community a place where God can be found?. Rediscovering God is a humbling process. Elizabeth Bishop. (Poem . 146 in your . booklet). Elizabeth Bishop. SIFT. S. = losing things – from small, material, insignificant things such as watches/keys, to losing someone you love – mastering the art of losing things. Avoiding the ‘disaster’.. Energy on the Loose. Energy on the Loose. Every system needs energy. Without energy, a system will not work.. Scientists understand that energy cannot be destroyed, or vanish into nothing, but, it can “escape” from a system when not used. . A lesson you can learn, from a text, about life. Synonyms. Central idea. Moral. Life-lesson. Implied (not stated). Stated generally= it’s universal!!!. Applies to me, you and everyone!!. “See the world through the author’s “eyes”!”. on . Paper from the Royal . Collection. Experience . Introduction. Enrichment. Projects. About Us. IFW Donors. Outline. . I. Experience . . 1. . The . Kimbell. Art Museum . 2. Castiglione Exhibit . 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