Management 120 Application 7 The Truth Nine out of 10 teams in college basketball are cheating and the 10th one is in last place Jerry Tarkanian University of Nevada Basketball Coach ID: 705030
Download Presentation The PPT/PDF document "The Commercialization of College Athleti..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
The Commercialization of College Athletics
Management
120
Application 7Slide2
The Truth
“Nine out of 10 teams in college basketball are cheating and the 10th one is in last place.”
-
Jerry
Tarkanian
University of Nevada Basketball Coach
The graduation for NCAA men’s basketball and football for the class entering in 2004 was only 68.5%, while the average student body rate was 80%. (NCAA.com)Slide3
Area’s In Question
Exploitation of student-athletesAthlete corruptionUsing athletes as marketing piecesPay-for-play scandalsFalse jobs from boosters
Broken dreamsSlide4
Who’s at risk?
While college coaches make millions to lead athletic teams, the players of the team are the ones making the coach and the university millions of dollars per year at their own risk.
Athletes education rely on a year to year scholarship, nothing is guaranteed. If injured they run the risk of losing a scholarship.
ATHLETES LOSE!Slide5
Obvious Situations
BCS Bowl Games
Bowl games are often chosen based on who can bring the biggest fan base or raise the most money from ticket and memorabilia sales
College athletic departments selling uniform rights to specific sporting goods companies such as Nike or Under Armor for millions of dollarsSlide6
Uniform Examples
Oregon and many other schools have been criticized in recent years for an abundance of different uniform combinationsSlide7
Other Exploitation Examples
In 2011 Ohio State Players were penalized and forced to sit out for trading personal property in exchange for tattoos
It is okay for schools to sell this memorabilia for profit, but they outlaw and prohibit players from doing so
Recently corporations have offered players advertising fees for tattooing the companies name or logo onto their bodiesSlide8
Turning the Tide
In order to take all of the scandals and news headlines our of college sports drastic changes must be made to the way college athletes are handled and treated
While some feel it is wrong to pay college athletes to play, looking at the amount of revenue they generate the NCAA and universities could more then afford to reimburse the students for the physical toll they put on their bodiesSlide9
Proposed Changes
Give players a yearly salary on top of their current scholarship
Put a salary cap on teams per sport, for example a $3 million dollar cap on a football team with a minimum salary of $25,000 per player
This is just a small portion of the revenue that college sports brings in for the school and it can help to motivate college athletes to stay in longer for a degreeSlide10
Changes Contd
.
On top of annual salaries offer athletes extended scholarships and not just a year by year contract
Not only guarantees the students education for themselves, but it also makes them promise to stay in college for the entire four years and not just use college as a stepping stone into professional sportsSlide11
Impact of Change
Proposed changes would take away the underworld of secret payments and fake jobs from boosters while encouraging athletes to stay in school and finish their educations
It would also level the playing field for recruiting for coaches and universities by giving each university the same amount for player salariesSlide12
Works Cited
Nocera
, Joe. "Lets Start Paying College Athletes."
Nytimes.com
. New York Times, 30 Dec. 2011. Web. 12 Feb. 2012.
"Commercialism In Sports."
Leagueoffans.org
. Ralph
Nadar
. Web. 12 Feb. 2012.
"NCAA Grad Rates Hit All-time High - NCAA.com."
NCAA.com – The Official Website of NCAA Championships
. 25 Oct. 2011. Web. 12 Feb. 2012.
Ross, Sherwood. "College Athletes Suffer Most From Today’s Commercialism."
Veterans Today | Military Veterans and Foreign Affairs Journal – VA – Veterans Administration
. Veterans Today, 6 Feb. 2011. Web. 12 Feb. 2012.