Brand Brand Name Brand Symbol Trade Character Brand Recognition Brand Preference Brand Insistence Product Brands Generic Bransd National Brand Privatedistributor Brand Brand Strageties ID: 671591
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Slide1
2.02d Explain the nature of product/service branding Slide2
BrandSlide3
Brand NameSlide4
Brand SymbolSlide5
Trade CharacterSlide6
Brand RecognitionSlide7
Brand PreferenceSlide8
Brand InsistenceSlide9
Product BrandsSlide10
Generic BransdSlide11
National BrandSlide12
Private/distributor BrandSlide13
Brand StragetiesSlide14
Family BrandingSlide15
Individual BrandingSlide16
Brand ExtensionsSlide17
Brand licensingSlide18
Co-BrandingSlide19
Characteristics of a good Brand nameSlide20
Levels of Brand LoyaltySlide21
Types of Brand StrategiesSlide22
Considerations for Intrnatiional
BrandingSlide23
Impact of Internet on BrandingSlide24
Employees’ Role in BrandingSlide25
2.02D Activity
select
a brand name and identify the characteristics that make it an effective brand name.
Then
,
determine
the brand’s stage of brand loyalty: recognition, preference, or insistence.
prepare
visuals featuring symbols, names, and characters associated with the product/service’s brand identity and discuss the visuals with a classmate.
Please keep
these
visuals in your folder
for use in a later performance activity.