Michielkorthalswurnl Literature Korthals M 2004 Before Dinner Philosophy and Ethics of Food Springer Korthals M and R Bogers Eds 2004 Professional Ethics for Life Sciences Springer ID: 424589
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Slide1
Traceability for producers and consumers
Michiel.korthals@wur.nlSlide2
Literature
Korthals, M., 2004, Before Dinner: Philosophy and Ethics of Food, Springer
Korthals, M. and R. Bogers (Eds.), 2004, Professional Ethics for Life Sciences, Springer
Coff
, Barling, D., Korthals, M., (2009), Ethical Traceability in Communicating Food, Dordrecht: Springer
Korthals, M. (Ed.), 2010, Genomics, Obesity and the Struggle over Responsibilities, SpringerSlide3
Applied ethics
Traditional ethics: Traffic light: allowed or prohibited
Process oriented: ends in view
Ethics of (mobile) automatic milking robot
Nutrigenomics
: nutritional life sciences for pleasure and social food (not for personalised health)
Including not excluding Intellectual Property Rights (open Source)Slide4
content
Dynamic factors changing food chains
Traceability
Traceability: tools
Problems of Management tool
Risk and context
Consumer Concerns
Consume Traceability
Concerns and Dutch Reality: CocreationSlide5
Dynamic factors changing food chains
Technologies:
controversial
Macro: global, regional (geopolitical)
developments
&
conflicts
National, local: governance
Mass media
make hypes,
shaming
&
blaming
NGOs
Companies: large, small, incoherent
Retailers,
farmers: large, small
Consumers
, different
groupsSlide6
Traceability
What to trace?
Risk prevention
Link to link?
Risks and context
Ethical decisions in the chainsSlide7
Traceability: tools
1
.
Management tool
Purpose: Supply chain management and internal management of resources in
co-operations.
2
.
Government tool
Purpose: Political and administrative government of the food chain, anti-fraud
measures and verification of product attributes and liability.
3
.
Communication tool
‘Value-capture’ of food qualities (such as animal welfare) for the purpose of
informing consumers.Slide8
Problems of Management tool
No influence consumers, trends, hypes, massmedia
No predictability of consumer concerns for companies
Making decisions for consumers without consumers
What to trace?Slide9
Risks and context
Food risks: value laden
C
hemical
,
and / or biological
etc
Levels of acceptance (never 100% risk free)
Context: human health (views on human healht)
Context: risks to biodiversity
Context: Risks to climate
Context: Risks to humans, societies, animalsSlide10
Consumer concerns
1. Animal welfare
2. Human health
3. Methods of production and processing and their
impact: e.g
.
environmental impact, landscape
4. Terms of
trade: short chains, fair
price etc
.
5. Working conditions
6.
Quality
: taste
, composition, etc
.
7. Origin and place
8. Trust
9. Voice (participation)
10. TransparencySlide11
Consumer Traceability
Tracing consumer concerns in the chains
What type of information are consumers interested in? What is relevant for them?
Communication to consumers:
Labelling, certification (top-down)
Consu-labelling (from below
)
Good
for producers:
know
what
to
do; CSR
Different groups of consumers
Apps: for I-pad /I phone
Information from producers, ngo’s
Information by and for consumersSlide12
Concerns & Dutch Reality: Cocreation
Pig production: pollution, confinement etc
Cocreation NGOs-companies: better life standards
Cows in the meadows:
Cocreation: farmers-municipalities
Meat: alternatives
Cocreation NGOs, technologies, industry
Chickens: battery, breeding, eggs
Cocreation farmers, technologists
International food companies
Role of farmers
Cocreation farmers citizens: Farmers markets, urban gardeningSlide13
Conclusion
What to trace?
Producer Traceability
Producer - Consumer Traceability
Traceability top down / from below